A council member who intends to reach its citizens is an essential tool for this: the web 2.0.
What is Web 2.0? It is the second stage we live on the Internet that differs from web 1.0.web 1.0: user is the massive stage where information flows vertically, from top to bottom, without waiting for any interaction.
Web 2.0: Is the stage User bidirectional communication. Information travels horizontally, relationships are also horizontal.
In this world of users of these virtual communities have a selective behavior. Ie only move through the web sites and spaces, custom and friends, acquaintances and contacts. This determines who do not like an invasion of advertising or unsolicited propaganda. Something to keep in mind that the council move into this world. And that will take you to create your own social network authorized and voluntarily, avoiding mass mailing or intrusion into the existing social networks.
This determines that the personal blog of a councilman should not be not overly corporate or "commercial" to achieve that enhances the interaction with the final recipient.
Get a style mix of information 2.0 1.0 with spaces should be the final strategy of someone who wants to have virtual presence. A virtual presence is achieved through different means: corporate website, online newsletters, blogs, virtual activism, ....
Today Web 2.0 is characterized by a series of conclusions, which circumscribe the blog tool, as the tool used:
- A widespread political sectarianism.
- are a source of information for journalists. Broadening
- politics.
- new leaders have been generated.
- The blog is profoundly individualistic.
- There are blogs of propaganda, information or opinions.
- Blogs are a part of social networks.
- Web 2.0 connects politics with individual initiative.
- Current times have transformed the digital community, civil society and cyber passive militancy.
- Politicians do not listen are politicians of the past.
- bloggers are able to generate an opinion. Must be taken into account.
- The Citizen 2.0 is constantly informed. Now find a critic and a perpetual sense analysis of what happens.
And with that, I hope you have good reason to go open your blog.
And if you want to email me if it was released .... happy to advise.
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