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An election campaign party aim to get as many votes as possible while the opponent gets the lowest number possible.

There are elections that are won with a very low turnout because voters themselves are more mobile than your opponents and vice versa, you can get a very high share of the electorate itself and losing elections.

For a party that wants to win an election is so important to mobilize their electorate as their opponents did not vote.

electoral process extends over time and has its culmination on election day. It is convincing the maximum amount of people for our choice and also ensure that this belief is translated into a vote.

Voting is an act with a high level of consciousness, and in this sense has to take into account that a political offer is complex both in reference to its contents (ideology, program, governance options, slogans, slogan, symbol), and the subject of the offer (party platform, leader candidates.) Each voter provides his adherence to it through all or some of these elements.

The electoral process can be divided into 4 phases:

traveling outside of the campaign.
· primary campaign.
· Campaign.
· Day D.

Although the presentation of a political offer to the voters and the pursuit of its accession takes place continuously, this process has different strengths and uses different techniques in each of these phases.

election campaign, was developed during a period of few months, between two and six, divided between pre-campaign (one month to five), the campaign (two to three weeks) and D-Day

At the beginning of the campaign between 60% and 70% of the vote is already decided , with a level of motivation that does not ensure that all of these voting intentions become ballots on Election Day, if this is well what can we do in the campaign?

1 º. Voters Reaffirm own, increasing their motivation and preventing leakage of the most insecure.
2 º. Discourage the electorate opponent's getting less involved.
3 º. convince undecided voters .

spoken in this sense:

· Action electoral mobilization of the electorate voting faithful to get their cash.
· Action electoral maintenance led to the most lukewarm of our electorate to prevent his escape to other options.
· Action conquest electoral swing vote, to get to vote in favor of our choice.
· Action electoral directed deterrent to discourage voters and get their opponent inhibition.

To achieve this the knowledge of the electorate that we face is central to the determination of any strategy.

The study of the last election cycle, analyzing the votes of electoral sections and tables and data provided by auditors and attorneys, to identify neighborhoods and even blocks of flats where they live mostly our voters and the major concentrations of vote adversary.

Throughout the campaign is trying to communicate with message most effectively, it can be complex in its content, but has to have the ability to summarize in a few key ideas, and if possible in a single, summarizing voters what his vote. Around this central idea is to build the campaign's message is more complex and has to cover different levels of commitment to the project by the voters (ideology, basic features of government, general positions, sectoral options, adherence to leader, an acronym, a history, etc.).

Every campaign must have, therefore, a key message to communicate. It's simple central idea that the campaign communicates to voters.

say a good campaign message to incorporate the six C's in their content:

· course, easy to communicate and understand.
· Concise, short and to the point. Convincing
· , to incorporate elements of emotional attachment.
· Connected , relevant to how the voter perceives the electoral confrontation. Contrasted
· , marking clear differences with opponents.
· Credible, trustworthy.

A good slogan is an important factor for the success of a campaign. We have some the oldest examples remember, UCD 77 "democracy is at the center" PSOE 82 "for change."

During the campaign, as already mentioned, it comes to wound the political offer the best reception conditions for different groups of voters and to communicate the message as effectively as possible to the chosen objectives. In this regard, we must take into account the diffusing capacity of each instrument, its ability to selectively direct the message only to the chosen segment of the electorate, his ability to convey the message with the greatest reliability, agility and ability to reach the message with minimum delay and finally their costs, referenced to the benefit and objective.

A possible classification of the means that can be used in an election campaign would be: I.

Interactive, enabling dialogue with voters:

a) Door to door.
b) trips and visits to markets and other areas of concentration of people, such as festivals.
c) Meetings with special categories of people such as focus groups, VIPs, campaign contributors.
d) Rallies, public meetings.

II. Unidirectional traditional type, related to the written word:

a) Advertising on the street (signs, billboards, banners, banners).
b) Printed material produced by the campaign (brochures, flyers, programs).
c) Press party.
d) newspaper ads and use of media.

III. Audiovisual

a) Radio, both ads and use of the medium.
b) Television, both commercials and in-house productions such as use of the medium.

IV. Direct Marketing:

a) Post.
b) Telephone.

V. New media.

a) data network.
b) vines.
c) CDROM.
d) SMS.

VI. Associated to D:

a) Control of the electoral process, auditors and attorneys.
b) Transfer of voters to polling and voter mobilization
c) Follow-up on election day from the headquarters.